Google My Business, which used to be known as Google Places, is an online platform provided by Google. The platform has two primary purposes, 1 to help business owners increase their online visibility and 2 to help people find and review businesses in their local area see an example: Click here
For example, if you were to search Google for ‘Hairdresser Bournemouth’ this would return search results showing hairdressers local to Bournemouth. As standard, Google’s search results will display links to 3 listings, with an option for more to view.
When clicking on a Google My Business listing, the following can be seen:
• The business’s name, address and phone number
• The business’s location on a map
• The business’s opening hours
• A link to the business’s website.
• Photos related to the business.
• Reviews of the business left by customers.
• A rating out of 5 for the business (based on customer reviews)
But why should you use it and how can your business benefit? Here is how…
Using Google My Business helps businesses to reach a wider and local audience. Using Google My Business also helps to improve your search engine presence. But how? Listings are displayed above the standard search results which means the businesses shown there have a greater presence and get more attention:
Using the platform can help to grow your company reputation. Your clients can leave you reviews. The verification process and unbiased rating/review system used for the listings make them more trustworthy than business websites, as Google makes it very difficult for unscrupulous businesses to attain good rankings in local search results.
At Ginger Website Design and Marketing I offer a Google My Business account setup service. Why not get your business listed today!
Call me on 07498 200 574 email firstname.lastname@example.org