Search Engine Optimisation or SEO as we web designers call it is a great marketing tool when used correctly. In fact, for many companies, SEO has become the only marketing tool required to get the exposure needed.
On the other hand, I have witnessed several companies who have chosen the wrong company to help with their SEO requirements and have quite literally poured £100’s to £1000’s down the drain. A loss of revenue and valuable time.
Successful SEO is achieved by the improvement of unpaid results (known as “natural” or “organic” results) and excludes direct traffic/visitors and the purchase of paid placement i.e the use of Google AdWords Pay Per Click Advertising. Which then leads to an increase in inquiries from potential customers, and hopefully results in an increase in revenue for your business.
But how do you track this? If you are not already tracking your website traffic, how are you supposed to know how your website is performing or track progress?
At Ginger Web and Marketing we can install tracking software into your website so that you can see your websites search engine rankings, click-through rate, site visits, contact forms and more.
Having tracking / analytical software is not only helpful to see website statistics it can help you check the progress of an adverting campaign, see if website visitors are return visitors or new, see what location your visitors are coming from (very useful for geographical campaigns) and it can even help indicate any issues with web pages.
Let’s Be Realistic
SEO is a process that can take time to see results and can never be guaranteed. If you get emails from an SEO or marketing company claiming they can guarantee you positioning on the first page of Google this is without a doubt utter rubbish as this is something no ethical SEO company would guarantee. A good SEO company will not use unethical methods of SEO as this could penalize you in the long-term so choose wisely.
SEO, as mentioned is a long process, you have to be prepared to invest before you get a return on investment. Along the way, it’s useful and reassuring for you to see your progress which is why we provide monthly reports as part of our SEO service.
If you want a reliable SEO company that has proven results with SEO customers, then call Ginger Website Design and Marketing to get your SEO campaign started today! Call 07498 200 574