November 16, 2017
If you’re like most business owners you fall into one of two groups:
A) You know you need a website, but you just haven’t had the time or money to make it happen,
B) You have a website, but you know it’s not what it should be and you’re always making excuses for it.
If either of these sound like you read on…
14 years after launch, WordPress now powers a 5th of the websites on the internet, which makes it the most popular content management system (CMS) out there. While it started off as being merely “blog software,” WordPress is now a versatile all-purpose publishing tool.
As well as this, WordPress offers a whole host of benefits. Here are just a few:
1 – WordPress is open source software (FREE)
I know what you’re thinking, if WordPress is FREE how can I charge my clients for using it? Yes it is free, but you will still need a domain name and hosting to get your website live on the internet. My prices include domain registration and hosting. (T&C’s apply see below for details)
2 – Adding and editing your own content is easy
WordPress is both easy to use and easy to learn, which is why I recommend it to my clients. Once your website is complete, I can provide your with the training materials to be able to learn how update your website yourself. You can add, alter or remove content via your computer or even from your smartphone.
3 – WordPress websites rank better in Google
WordPress handles many of the behind-the-scenes tasks that go into running a website. It will automatically generate your navigation links, index your content and make it all searchable.
4 – WordPress offers many useful functions
Along with basic features like blogging and commenting, WordPress offers a whole host of functions via its many plugins. Plugins are extensions that deliver additional functionality. WordPress plugins can be installed in three clicks. From e-commerce platforms to booking hotel rooms or renting films, plugins offer the inevitable.
5 – Google loves a WordPress website
WordPress offers a number of options that can help you to get to the top of the search engine results. Google and other search engines have a preference for WordPress due to its logical architecture and responsive design.
6 – WordPress allows you to give your website exactly the look you want
You can change your background, fonts and colors without doing any coding. It’s very easy to customise your website.
7 – WordPress supports a range of media formats
WordPress allows you to have a wider range of content types than just text. You can add audio, video or any other type of media as WordPress has built in support for many different file types. It also supports YouTube, Twitter and other websites that allow you to embed content.
8 – WordPress themes can be fully responsive
WordPress websites are built using themes of which there are 100’s to choose from. Many of which are fully responsive, which means they will auto adjust to the size of the device it is being displayed on i.e desktop, mobile devices, iPad and other tablets etc. Given that an estimated over 70% of traffic comes from smartphones having your website mobile optimised can be highly beneficial.
9 – WordPress is used as industry standard
Most website design / advertising agencies as well as freelancers like myself are now using WordPress to create websites for their clients. As a freelancer, my overheads are much lower than an agency, therefore I am able to pass these discounts into my clients. I offer professional websites without the agency price tag.
10 – WordPress Blog
As well as a superb website building tool back to its origins, WordPress provides a great platform for blogging. It’s very easy to upload blogs with photos or other media. Adding new content to your site can contribute significantly to your organic ranking.
As you have read, there are many benefits to having your website built in WordPress. What are you waiting for?